Since 2020, I’ve managed content for Odele Beauty’s hair and health blog, The Rinse. In addition to developing the blog’s editorial guidelines and strategy from scratch, I handle keyword research, article ideation, ghostwriting, editing contributor posts, and managing the content calendar. I’ve published 50+ articles to date—covering everything from split ends to shower hygiene.

My job is to ensure content is user-centric, SEO-driven, and aligned with Odele’s brand voice and priorities. The blog serves as an important awareness tool for the brand—with 25% of posts ranking in the top search results for target keywords and blog visits accounting for 15% of total site sessions in 2022.

Featured posts:

What Causes Hair Loss? Everything You Need To Know

When, Why + How To Use Leave-in Conditioner

The Truth About Silicones

Why You Keep Getting Split Ends (And What To Do About It)

4 Ingredients That Look Scary But Are Actually Good For Your Hair

What Are Parabens, And Why Are They Problematic?

How Often Do You Really Need To Wash Your Hair?

6 Things Everyone Should Know About Black Hair History