Pace: User journey analysis and rewrite

Nearly one in four users will abandon an app after using it just once. Good onboarding can help a product prove its value and boost user retention rates.

Background: Pace is a goal-tracking fitness app that lets users set goals, track their progress, rate their workouts, and more.

Problem: After signing up for an account, users need to provide information to customize their experience and better understand the unique value proposition of the business.

Goal: Onboard users in an engaging way, minimizing dropoff and increasing retention.

Key skills: UX writing, wireframing

Timeline: 2 weeks

The audience

  • looking to be more active and need motivation and accountability

  • already active and want to track their progress

Hypothesis

Based on my research, I hypothesized that the majority of Pace users want to:

  • build a fitness habit (e.g, work out 3x a week)

  • meet a fitness goal by a target date (e.g., run 30 miles by December 31)

3. Analyzing the existing user journey

With the target user’s goals and motivations in mind, I revised the existing onboarding flow.

Key considerations

  • First-time users will need guidance on how to benefit from the app’s features

  • Users may be testing out various fitness trackers to see which they prefer—how can Pace use the onboarding flow to stand out and retain them?

4. Revision

Click below to explore the full, final revision.

💡 Solution

The end result is a conversational form that customizes the user’s experience, demonstrates Clixflow’s value in helping the user achieve their goals, and collects some valuable data for marketing efforts.

Click through the final screens and rationale!

Next steps

  • Test flow for user feedback

  • How would I go about improving or refining it with more time - this is the feedback I would ask for (way of showing collaboration) - this is the input I’d ask for from my partners