Odele Beauty

Since Odele Beauty launched in 2020, I’ve had my hand in everything from foundational brand messaging to content development across all marketing channels.

I’ve created a lot of things with the amazing team over there, but I’m most proud of:

  • Developing a blog content strategy that drives major organic site traffic

  • Ghostwriting dozens of SEO blog articles that are top-ranking in Google search results

  • Crafting email campaigns that consistently hit above-industry-average open rates

  • Creating the brand’s first voice, tone & style guide

  • Supporting retailer launches at Target, Ulta and CVS

  • Doing it all in a scrappy, fast-paced startup environment where I learn something new every day

Website & PDP

Email

Blog

Social

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